When it comes to communication in companies, the biggest challenge is often weak listening skills. This can lead to a lack of cooperation, mistakes, and other issues that can have a negative impact on the business. According to research conducted by Garter, miscommunication is responsible for 70% of corporate errors. Technology can be both a blessing and a curse for businesses. It can improve productivity, but it can also complicate marketing and public relations strategies, as well as internal communications.
To make the most of this technology for organizational improvement, a carefully thought-out communication strategy is needed, which can be obtained by pursuing a Master's degree in Strategic Communication. This will help professionals understand how to make content available outside of their organization's private servers. Positive nonverbal communication can help build your reputation and trustworthiness, which can be beneficial when it comes to closing important business deals. Although many companies are abandoning meetings as communication tools to save time and promote efficiency, relying on technology to communicate emotions can lead to drama and dissent in the workplace. Because communication is so important for an organization's success, companies cannot afford to ignore it. However, there are challenges inherent to business communication, such as the fact that each communication method requires a slightly different approach.
With the abundance of technological devices available today, practically everyone in the company has a computer at home and a mobile phone in their pocket. Those with a Master's degree in Communication will have the skills needed to guide and perfect the use of communication technology by an organization in order to better achieve objectives. This helps everyone separate business from home life and prevents people from talking about business all the time. To develop an organized and coordinated communication strategy, it is important to recognize the most common business communication challenges. Adopting a unified communications solution can offer support when communicating with a mobile workforce.
Companies can measure internal communications through employee surveys, email open rates, intranet analysis, and focus groups. In my experience working with family businesses, one of the best ways to improve communication is to establish a firm boundary. This helps prevent resentment from arising when one or more family members are involved in growing the business and have to share profits with those who haven't contributed. At some point, the company may grow to a point where family members don't have the skills or experience needed to manage the additional complexity, and outside experts may need to be brought in for accounting, finance, or human resources.
